Previous editions

In 2014 the NBC was developed by SustainableMotion, commissioned by the Dutch government, to get young talent involved in international business and to help companies to invest in Ghana

Edition 2017

The fourth edition of the NBC was organized in the summer of 2017. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Cargill, People’s Pension Trust, Closing The Loop, Nile Dutch and Delft Imaging Systems. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra t an independent jury of experts. One of the Cargill teams won this edition by presenting their twofold idea. It concerned the development of a GPS based application interface that can be displayed on mobile devices. This modern technology fits the company’s USP and will create enhanced visibility of the planning and execution of LBC’s operations. Alternatively, they seek to increase the volume of cocoa in the mid and long-term so as to simultaneously improve farmer’s livelihoods and Cargill’s revenues. More on the final of 2017 can be read here. This was already the fourth edition of the New Business Challenge and all the editions had a great impact on both the participating companies and students. Read everything on how it impacts them.

The third edition of the NBC was organized in the summer of 2016. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Tony’s Chocolonely/WAKAWAKA, Koudijs Animal Nutrition, Maxim Nyansa IT Solutions, Safi Sana and Landmapp. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. The Safi Sana team ETS (Education Through Sanitation) won this edition, by presenting their idea to stimulate toilet use. The nine solutions of the other teams were well received by the participating companies and have increased their business. Several participants continue to work on the solution with the company and several did an internship. The community is still active and vibrant and the participants meet see each other at network events and workshops. A short description of all solutions can be read in the news item Final 2016.

Edition 2016

Edition 2015

The second edition of the NBC was organized in the summer of 2015. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Vlisco, Stadler Renewable Energy, Witteveen+Bos, Susteq en Spaans Babcock. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. Team Vlisco 2 (Power of Colour) was announced as the winning team. The team provided a multi-faceted way to do develop a tailoring offer for the mid-segmented brand Woodin. It included customization, shop layout and social interactions which has an expected 60% return on investment. The solutions of the other teams, nine in total, were well received by the participating companies and they have increased their business because of the solutions. Several participants did an internship with the companies after the New Business Challenge and they are still in contact with each other by visiting network events. A short description of all solutions can be read in the news item Final 2015.

The first edition of the NBC was organized in the summer of 2014. 18 Dutch and 18 Ghanaian students worked in mixed teams on the business cases of Philips, Dijkstaal and Deltares. The teams worked online and went on a study trip of 10 days to Ghana in July. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. Team Philips 1 was announced as the winning team. The team proposed a business model  that consists of the recycling of the old lamps into new raw materials and gain profit, using local enterprises. Philips is now running a pilot project to implement the solution. All other companies indicated that the solutions that they have received from the teams were very innovative and helped them doing new business in Ghana. A short description of all solutions can be read in the news item Final 2014.

Edition 2014