During the New Business Challenge you work on a business case of a company. The current cases on this page are from the 2018 edition, from the 15th of April you can find the cases of the 2019 edition here.
Friss is going to be active in Ghana with a high tech greenhouse complex (Friss Food Hub) that will operate without the input of fossil energy and also the CO2 and water footprint is very low.
The Friss Food Hub will produce safe and clean food for the local market and in due time possibly produce for export as well. The production must be distributed to these high end consumers in Ghana. However, they do not know how to reach the right group of consumers and to find the best mix of distribution channels.
The challenge: How do we get the fresh premium products on the table of the final consumer in Ghana?
MDF West Africa
Ghana has large numbers of unemployed youth; all competing for a limited number of jobs available. This is why many young people are trying to create economic opportunities for themselves by starting their own business. However, they often lack the experience, support and financial capacity to start a business from scratch.
For this reason SkillEd and MDF West Africa have invested in developing a mobile application: ‘Building your Business Model’ which offers a solution for (starting) young entrepreneurs. However, up to now, they have been putting our efforts in to the (further) development of the app and did not focus on how to reach young entrepreneurs to participate in this program.
The challenge: How can we generate revenues with this mobile application?