Business Cases

During the New Business Challenge you work on a business case of a company. The current cases on this page are from the 2018 edition, from the 15th of April you can find the cases of the 2019 edition here.


Delphy, Agri-Impact Consult and a group of Dutch partners are planning to set up a company (Ghana Greenhouse Ltd.) which has as core business to deliver greenhouse products and services (training, etc.) to Ghanaian farmers. With this project they want to improve the position of vegetable producers in Ghana, the sustainable development of the sector and contribute to food safety and security.

However, the purchase of the greenhouse is a considerable investment for a Ghanaian family. With the current interest rates on the Ghanaian financial market, a loan with a Ghanaian bank is expensive for farmers, which makes it hard for normal Ghanaian farmers to make the investment.

The challenge: How can a normal Ghanaian farmer invest in the greenhouse without taking a bank loan?


Friss is going to be active in Ghana with a high tech greenhouse complex (Friss Food Hub) that will operate without the input of fossil energy and also the CO2 and water footprint is very low.

The Friss Food Hub will produce safe and clean food for the local market and in due time possibly produce for export as well. The production must be distributed to these high end consumers in Ghana. However, they do not know how to reach the right group of consumers and to find the best mix of distribution channels.

The challenge: How do we get the fresh premium products on the table of the final consumer in Ghana?


Jolinaiko Eco Tours (JET) is a Ghana-based tour operator with the vision to become a Centre of Excellence in socially responsible eco-tourism in West Africa. JET offers tailor-made roundtrips and other unique travel experiences. They focus on social responsible elements by making tourism a win-win situation for all stakeholders.

In travelling around, JET has a big environmental footprint with their vehicles and lodges (GHG and human waste, i.e.). Together with their Dutch partner in sustainable tourism,, they have an aim of reducing their footprint. At the moment they have no solutions to reduce these emissions. However, they recognize that if they will change this, they will lose their target customers.

The challenge: How can we reduce our environmental footprint that is caused by our travel services?

MDF West Africa

Ghana has large numbers of unemployed youth; all competing for a limited number of jobs available. This is why many young people are trying to create economic opportunities for themselves by starting their own business. However, they often lack the experience, support and financial capacity to start a business from scratch.

For this reason SkillEd and MDF West Africa have invested in developing a mobile application: ‘Building your Business Model’ which offers a solution for (starting) young entrepreneurs. However, up to now, they have been putting our efforts in to the (further) development of the app and did not focus on how to reach young entrepreneurs to participate in this program.

The challenge: How can we generate revenues with this mobile application?  


Van den Bosch

Van den Bosch DMCC is specialized in transport of bulk Liquids in 20ft ISO tanks between Europe and Africa. The Ghana import market of bulk liquids is currently dominated by transport in small package methods such as IBC’s and drums. Currently Van den Bosch repositions empty tanks to Ghana. This is more expensive and less cost effective as completing the cycle with import of bulk liquids.

Therefore, Van den Bosch wants that importers of bulk liquids switch to ISO tanks. It is not only more cost-effective, but also a more sustainable solution (reduce of residues, reuse of package materials, etc.). The challenge that Van den Bosch faces is that they are not able to convince importers of bulk liquids to use ISO tanks.

The challenge: How can we incite importers of bulk liquids to switch from small packages to ISO tanks?