If you have any questions regarding the program of the New Business Challenge we provide asnwer for the most common question. We hope you find your answer here.

What is the New Business Challenge Ghana?

The New Business Challenge Ghana is an unique business case competition where 20 Dutch and 20 Ghanaian students and young professionals work together in mixed teams on business cases from 5 companies. This challenge is all about discovering new sustainable business opportunities for the private sector and maximizing the entrepreneurial potential of the participants.

The NBC has taken place from 2014 to 2017 and will also take place in 2018. You can read everything on the previous editions at the News section and at at the Previous section.

What is the idea?

Five Dutch companies have formulated a business case regarding their activities or plans in Ghana. They need fresh and out-of-the-box insights and solutions of entrepreneurial students and young professionals to take the next steps!


Ten mixed teams, all consisting of 2 Dutch and 2 Ghanaians, will work on implementable sustainable business solutions for the companies. A well-balanced program is in place for participants to arrive at the best possible solution and to maximize their development. The teams go on two study trips full with trainings, workshops and fieldtrips. They will be coached and supported by experts and professionals. All teams present their solutions at the Residency of the Dutch Ambassador in Ghana at the end of the study trip. An independent jury will choose the winning business solution of the NBC !


The NBC doesn’t stop after the final! There is a follow-up which is focused on taking the solutions further and on career development. Participants are part of an online community and have access to internships, job opportunities, start-up incubators, trainings and networking events. Read more on the program

Who can participate?

The NBC is open to Dutch and Ghanaian residents (holding a valid Dutch or Ghanaian passport) who are studying or are recently graduated from a university (or HBO). You do not need a specific study background as long as you are an entrepreneurial and explorative candidate who can think independently and is motivated to explore entrepreneurial business opportunities in Ghana. You sign up individually for the NBC. Teams will be formed after the final selection at the beginning of June.

Registration for the 2018 editions is now open. Click here to register!


How can I register?

Registration for the 2018 editions is open from now on. If you are a Dutch or Ghanaian residents who studies at, or has recently graduated from a university (or HBO), you have the opportunity to sign up (individually). At registration, we ask you to add a motivation letter, a CV and and a copy of your passport. Please be advised that you must be in possession of a valid Dutch or Ghanaian passport to participate in the NBC.

Registration is not a guarantee for participating in the NBC, because we will receive more registrations than we have places available. Therefore, candidates will be selected. Read more about this at the selection procedure.

How does the selection procedure work?

The selection procedure is divided in two parts, the pre-selection and the final selection.


In each country, 60 candidates will be pre-selected based on their motivation letter and CV. These 60 pre-selected candidates will be invited by e-mail for the Kickoff event. The Kickoff  takes place on May 24th, simultaneously in Ghana and the Netherlands. The application deadline is the 11th of May.

Please be advised!  The companies will select all participants for the 2018 edition between May 14 and May 18. If you are selected you will receive an invitation by email. Make sure that you respond within 24 hours or your invitation becomes invalid. Please check your email and phone often during these days and do not forget to check your spam folders! As soon as you accept the invitation you commit to come to the Kick-off.

Final selection
The final selection takes place at the Kickoff event May 24th. During this day in your country, you will form a duo with another candidate. Together you get the chance to convince the company. Every company selects 4 canidates to participate in the NBC (20 candidates in both countries).

Please be advised! Four days after the Kickoff, you will be informed if you are selected to participate in the NBC. After the selection you will be linked to candidates from the other country to form a mixed team.

What is the time spenditure?

The NBC takes place during the summer period with several event days and two unique study trips. We ask participants to be available during these moments. You, and your team, decide for yourself how much time you spend in between these moments. Please be advised that the preparation in June only takes a few hours a week. See the important dates for the 2018 edition below.

  • 24 May: Kick-off, Ghana and The Netherlands
  • 28 June: Preparation workshop Ghana and The Netherlands
  • 6-16 July: Study trip The Hague, The Netherlands
  • 30 July – 11 August: Study trip Accra, Ghana
  • 14 September: Matching Day, Ghana and The Netherlands