Here you find all the information about the New Business Challenge! If you have any questions please contact us via info@sustainablemotion.nl

What do you get?

You get the chance to gain experience with real life business cases in Ghana. You develop your entrepreneurial and intercultural cooperation skills. You get to know many organizations and entrepreneurs and distinguish yourself for them. And most importantly you take part in two unforgettable study trips in the Netherlands and in Ghana full of meetings, cultural exchange, field trips, sightseeing and of course fun!


The NBC doesn’t stop after the final! All participants join the Matching Day in September to bring the solution further together with the companies. Next to this, Ghanaian participants get acces to the New Career Platform: this is a dedicated place to inform young talent about starting a professional career in Ghana. The platform informs on two parts for building a professional career: job orientation and entrepreneurship. Read more on the program

Read more on the experiences of participants from last year’s editions in this blog.


Your travel- and accommodation costs are fully covered during the study trips.

Why the NBC?

Today, as more and more developing countries grow towards becoming emerging economies, the Netherlands is moving from an aid to a trade relationship with countries like Ghana. The private and public sector work and invest together on innovative solutions and the development of sustainable revenue models of doing business in emerging markets.

We believe that international students (young experts) will strengthen the ability of (future) companies in doing successful business between emerging markets and the Netherlands. We want Dutch and Ghanaian companies to profit from the latest in thinking on sustainable business solutions applied to local circumstances. At the same time we want to give a new generation the opportunity to take part in an experience that will increase their innovative and entrepreneurial skills and knowledge and help them to become ambassadors of doing business in emerging economies.

For this reason, in 2014, 2015, 2016, 2017, 2018 and 2019 the New Business Challenges were organized. The Netherlands Enterprise Agency (RVO) in close cooperation with the Netherlands Embassy in Accra decided to build on the success of the earlier editions and to organize the NBC in 2021 and 2022 as well. There wasn’t organized an edition in 2020 due to the Covid-19 outbreak.

For the challenge we will bring together young Ghanaian and Dutch students/recent graduates and experts to work on business cases provided by companies. Working in interdisciplinary teams, they will bring together knowledge of local needs and practices, out-of-the-box ideas for sustainable solutions and entrepreneurial skills to identify real business opportunities.

Besides helping graduates to acquire entrepreneurial skills, we also invest with this project in helping Ghanaian (and Dutch) universities to discover how they can adapt their curriculum to become more entrepreneurial and to be able to make a connection between the western business world and the world of emerging economies.

Who organizes the NBC?

The NBC is commissioned by the Dutch Ministry of Foreign Affairs, The Embassy of the Kingdom of The Netherlands in Accra and the RvO (the Netherlands Enterprise Agency). The first edition was developed and organized in 2014 by SustainableMotion. All the following and current edition is organized by SustainableMotion with its partners GNBCC and Crosswise Works.


Embassy of the Kingdom of The Netherlands in Ghana

The Netherlands Embassy in Ghana focuses on three policy themes: water and sanitation, healthcare and agriculture. In line with the Dutch ‘aid to trade’ policy, the Embassy stimulates private sector investments. The Embassy’s slogan is ‘Holland – Ghana Growing Together’. For more information visit their website.



SustainableMotion is specialized in developing challenge concepts and implementing them regionally, nationally and internationally. Every challenge is made to measure, and based on proven setups of years of experience including an experienced partner network that is familiar with the high quality standards of SustainableMotion events. While creating the first NBC in 2014, SustainableMotion did a lot of research and created a network within Ghana. For more information on challenge concepts or the other projects of SustainableMotion visit their website.



The Ghana Netherlands Business and Culture Council (GNBCC) is a collaboration between the Netherlands-African Business Council (NABC) and the former Ghana Netherlands Chamber of Commerce and Culture (GHANECC). The two organizations have joined their efforts, networks and activities in the GNBCC since the beginning of 2015, representing the business interests of both Ghanaian and Dutch companies. GNBCC (formerly known as GHANECC) was founded in 2003 and is based in Accra, Ghana. GNBCC currently has 110 members, consisting of Dutch and Ghanaian companies operating in and/or having trade with both countries. GNBCC supports her Dutch and Ghanaian members (companies) by identifying business opportunities and facilitating business partnerships. GNBBC offers several services to members and non-members. GNBCC makes it easier for them to start and to develop their businesses further. GNBCC has an extensive network within the private sector of Ghana.  Since 2003 GNBCC has organised monthly network cocktails, cultural events, CEO breakfasts around topics in business.  GNBCC is also organising several trade missions (Ghana to The Netherlands and The Netherlands to Ghana). For more information visit their website.


Crosswise Works

Crosswise Works (CWW) consists of a group of professionals, experts in strategy and cooperation for a sustainable and inclusive world. Professionals with a strong network, a strategic and creative way of thinking. CWW core activities consists of two programs: Partnering – offering training and advice on cooperating in partnerships for a sustainable world – and Business Without Borders, that stimulates Dutch social entrepreneurship who wish to operate in developing countries and emerging markets. For more information visit their website.

What do we ask from you?

Your commitment, creativity, enthusiasm an open mind-set and an entrepreneurial spirit!