Here you find all the information about the New Business Challenge! If you have any questions please contact us via info@sustainablemotion.nl

Are there costs involved?

No, there are no costs involved. If you are selected for the Summer School, your accommodation costs are fully covered during the Summer School. And once you are selected to participate in the Expedition Trips, your travel- and accommodation costs are fully covered during the Expedition Trips.

Please note:

  • During the Summer School in Ghana all participants stay over at the same accommodation for the whole period of the Summer School (5 nights)
  • During the Expedition Trips all participants stay over at the same accommodation for the whole period of the study trip (9 nights each trip)

What do you get?

You get the chance to learn about  the business opportunities between Ghana and The Netherlands and gain experience with real life business cases of companies in the two countries. You develop your business and intercultural cooperation skills. You get to know many organizations and entrepreneurs and present yourself to them. It’s an unique opportunity to gain practical experience besides/after your studies and build a network that will foster your career.

If you participate in the Summer School, you have the chance to go on two unforgettable Expedition Trips in the Netherlands and Ghana full of meetings, cultural exchange, field trips, sightseeing and of course fun!

The NBC does not stop after the Expedition Trips. All participants will be part of the alumni network of the NBC and follow-up activities will be organized with the aim to kick start the professional career of the NBC participants and for even more young Ghanaian graduates. Online and physical workshops will be organized and a dedicated website is in place, the New Career Platform, to inform young Ghanaian talents about starting a professional career.

Why the NBC?

Today, as more and more developing countries grow towards becoming emerging economies, the Netherlands is moving from an aid to a trade relationship with countries such as Ghana. The private and public sector collaborate on innovative solutions and the development of sustainable revenue models of doing business in emerging markets.

We believe that internationally-focused young professionals will strengthen the ability of (future) companies in doing successful business between emerging markets and the Netherlands. We want Dutch and Ghanaian companies to profit from the latest insights on sustainable business solutions adapted to the local context. At the same time, we want to give a new generation the opportunity to take part in an experience that will increase their innovative and entrepreneurial skills and knowledge. We aim to encourage young professionals to become ambassadors of doing business in emerging economies.

For this reason, in 2014, 2015, 2016, 2017, 2018 and 2019, 2021 the New Business Challenges were organized. In 2020 a virtual edition of two days was organized due to the Covid-19 outbreak.

Who organizes the NBC?

The NBC is commissioned by the Dutch Ministry of Foreign Affairs, The Embassy of the Kingdom of The Netherlands in Ghana and the RvO (the Netherlands Enterprise Agency). The first edition was developed and organized in 2014 by SustainableMotion. All the following and current edition is organized by SustainableMotion with its partners GNBCC and Crosswise Works.

Embassy of the Kingdom of The Netherlands in Ghana

The Netherlands Embassy in Ghana focuses on three policy themes: water and sanitation, healthcare and agriculture. In line with the Dutch ‘aid to trade’ policy, the Embassy stimulates private sector investments. The Embassy’s slogan is ‘Holland – Ghana Growing Together’. For more information visit their website.


SustainableMotion is specialized in developing challenge concepts and implementing them regionally, nationally and internationally. Every challenge is made to measure, and based on proven setups of years of experience including an experienced partner network that is familiar with the high quality standards of SustainableMotion events. While creating the first NBC in 2014, SustainableMotion did a lot of research and created a network within Ghana. For more information on challenge concepts or the other projects of SustainableMotion visit their website.

What do we ask from you?

Your commitment, creativity, enthusiasm an open mind-set and an entrepreneurial spirit!

Are there Covid-19 measures?

There aren’t currently any Covid-19 measures. However, the program is designed in order to continue with the program if the measures will return.

The Summer School has a blended program, which means that it has program elements on location and online to make sure there is a connection between the Dutch and Ghanaian participants. The participants can participate in the online program elements from their own home.

The program of the Expedition Trips are completely in-person on location. If Covid-19 related measures will return which have no effect on travelling, we will take them into account at the location, sleeping accommodation and company visits. If there are Covid measures in place in October and November, which makes it impossible to travel, the Expedition Trips will be cancelled.