Here you find all the information about the New Business Challenge! If you have any questions please contact us via info@sustainablemotion.nl

How does the selection procedure work?

The selection procedure is divided in two parts, the selection for the Summer School and the selection for the Expedition Trips.

Selection for Summer School

Once we have received the registrations, a selection will be made of 24 participants in The Netherlands and 24 participants in Ghana. Participants will be selected based on their motivation letter and CV. These 24 selected participants in both countries will be invited by e-mail for the Summer School.

Please be advised: The commissioning party will select all participants in the week between 7 and 11 June 2021. If you are selected you will receive an invitation by email. Make sure that you respond within 24 hours or your invitation becomes invalid. As soon as you accept the invitation you commit to participate in the Summer School.

Selection for Expedition Trips

The students & young professionals that participated in the Summer School can indicate if they want to participate in the Expedition Trips. Participants that wants to participate in the Expedition Trips will be asked to make a video one week after the Summer School. Based on the video’s, 6 participants in the Netherlands and 6 in Ghana will be selected by the commissioning part to participate in the Study Trips.

Please be advised: If you are selected for the Expedition Trips, you will hear this between 6 and 10 September 2021.

What is the time spenditure?

The NBC exists of a Summer School and two Expedition Trips. Participants have to be available and present at all days. The important dates are:

  • 23 – 27 August: Summer School, Ghana and The Netherlands (5 days)
  • 8 October : Preparation workshop, Ghana and The Netherlands (1 day)
  • 22 – 31 October: Expedition Trip, The Netherlands (9 days)
  • 11 – 20 November: Expedition Trip, Ghana (10 days)

What do you get?

You get the chance to learn about  the business opportunities between Ghana and The Netherlands and gain experience with real life business cases of companies in the two countries. You develop your business and intercultural cooperation skills. You get to know many organizations and entrepreneurs and present yourself to them. It’s an unique opportunity to gain practical experience besides/after your studies and build a network that will foster your career.

If you participate in the Summer School, you have the chance to go on two unforgettable Expedition Trips in the Netherlands and Ghana full of meetings, cultural exchange, field trips, sightseeing and of course fun!

The NBC does not stop after the Expedition Trips. All participants will be part of the alumni network of the NBC and follow-up activities will be organized with the aim to kick start the professional career of the NBC participants and for even more young Ghanaian graduates. Online and physical workshops will be organized and a dedicated website is in place, the New Career Platform, to inform young Ghanaian talents about starting a professional career.

Why the NBC?

Today, as more and more developing countries grow towards becoming emerging economies, the Netherlands is moving from an aid to a trade relationship with countries such as Ghana. The private and public sector collaborate on innovative solutions and the development of sustainable revenue models of doing business in emerging markets.

We believe that internationally-focused young professionals will strengthen the ability of (future) companies in doing successful business between emerging markets and the Netherlands. We want Dutch and Ghanaian companies to profit from the latest insights on sustainable business solutions adapted to the local context. At the same time, we want to give a new generation the opportunity to take part in an experience that will increase their innovative and entrepreneurial skills and knowledge. We aim to encourage young professionals to become ambassadors of doing business in emerging economies.

For this reason, in 2014, 2015, 2016, 2017, 2018 and 2019 the New Business Challenges were organized. The Netherlands Enterprise Agency (RVO) in close cooperation with the Netherlands Embassy in Ghana decided to build on the success of the earlier editions and to organize the NBC in 2021 and 2022 as well. In 2020 a virtual edition of two days was organized due to the Covid-19 outbreak.

Who organizes the NBC?

The NBC is commissioned by the Dutch Ministry of Foreign Affairs, The Embassy of the Kingdom of The Netherlands in Ghana and the RvO (the Netherlands Enterprise Agency). The first edition was developed and organized in 2014 by SustainableMotion. All the following and current edition is organized by SustainableMotion with its partners GNBCC and Crosswise Works.

Embassy of the Kingdom of The Netherlands in Ghana

The Netherlands Embassy in Ghana focuses on three policy themes: water and sanitation, healthcare and agriculture. In line with the Dutch ‘aid to trade’ policy, the Embassy stimulates private sector investments. The Embassy’s slogan is ‘Holland – Ghana Growing Together’. For more information visit their website.


SustainableMotion is specialized in developing challenge concepts and implementing them regionally, nationally and internationally. Every challenge is made to measure, and based on proven setups of years of experience including an experienced partner network that is familiar with the high quality standards of SustainableMotion events. While creating the first NBC in 2014, SustainableMotion did a lot of research and created a network within Ghana. For more information on challenge concepts or the other projects of SustainableMotion visit their website.

What do we ask from you?

Your commitment, creativity, enthusiasm an open mind-set and an entrepreneurial spirit!