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Official start of the 4th New Business Challenge Ghana!

Last Friday the 4th edition of the New Business Challenge Ghana officially launched with the Kick-off! Sixty motivated students and young professionals in Accra and The Hague had to convince the five Dutch companies that they are competent to discover new business opportunities in Ghana. 

The Kick-off was the official start of the New Business Challenge Ghana 2017. A unique business case competition where Dutch and Ghanaian students and young professionals will work together in mixed teams on solutions for five companies. As well in Accra and The Hague 60 participants worked in duos to convince the company representatives they had to be one of the 20 participants who got the chance join in this unique opportunity.

Hans Docter, Director for Sustainable Economic Development at Netherlands Ministry of Foreign Affairs, opened the Kick-off in The Hague with a loud horn what the participants in Accra almost could hear. Via a live connection the Ghanaian and Dutch participants made the first contact and wished each other success for the election day. The call between Ghana and The Netherlands made the participants realise they were very close to meet each other in real life, but first they had to survive the selection of the Kick-off day..

After the introduction, the company representatives introduced their business cases and briefed the participants for the presentation later that day. The participants formed duos, got to know each other better in a few hours and elaborated on a presentation with a working plan for their business cases. In the end of the day, the duos presented in five minutes why they are qualified to work on the business cases during the Studytrips in The Netherlands and Ghana. The company representatives were surprised by the high level of the ideas and quality of the talented participants, which made it difficult for them to select the participants for the challenge.

The day ended with drinks and the participants looked back on an exciting day where they learned a lot about each other and about the participating companies. One of the Ghanaian participants concluded participating on the Kick-off day was already a valuable experience: “For me this Kick-off days is my greatest experience so far. I enjoyed the program very much since I met a lot of new enthusiastic people with different backgrounds. The New Business Challenge will give me the unique opportunity to travel and work in a cross cultural team. “

Meanwile the company representatives selected the 20 Dutch and 20 Ghanaian participants who will work on the business cases during the New Business Ghana 2017. We are looking forward to the Preparation Workshop on June 29th!