In 2014 the NBC was developed by SustainableMotion, commissioned by the Dutch government, to get young talent involved in international business and to help companies to invest in Ghana
The fourth edition of the NBC was organized in the summer of 2017. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Cargill, People’s Pension Trust, Closing The Loop, Nile Dutch and Delft Imaging Systems. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra t an independent jury of experts. One of the Cargill teams won this edition by presenting their twofold idea. It concerned the development of a GPS based application interface that can be displayed on mobile devices. This modern technology fits the company’s USP and will create enhanced visibility of the planning and execution of LBC’s operations. Alternatively, they seek to increase the volume of cocoa in the mid and long-term so as to simultaneously improve farmer’s livelihoods and Cargill’s revenues. More on the final of 2017 can be read here. This was already the fourth edition of the New Business Challenge and all the editions had a great impact on both the participating companies and students. Read everything on how it impacts them.
The second edition of the NBC was organized in the summer of 2015. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Vlisco, Stadler Renewable Energy, Witteveen+Bos, Susteq en Spaans Babcock. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. Team Vlisco 2 (Power of Colour) was announced as the winning team. The team provided a multi-faceted way to do develop a tailoring offer for the mid-segmented brand Woodin. It included customization, shop layout and social interactions which has an expected 60% return on investment. The solutions of the other teams, nine in total, were well received by the participating companies and they have increased their business because of the solutions. Several participants did an internship with the companies after the New Business Challenge and they are still in contact with each other by visiting network events. A short description of all solutions can be read in the news item Final 2015.