In 2014 the NBC was developed by SustainableMotion, commissioned by the Dutch government, to get young talent involved in international business and to help companies to invest in Ghana-
The seventh edition of the NBC was organized in the summer of 2020. It was a different edition compared to the previous six editions due to Covid-19 circumstances. The New Business Challenge was organized virtually for the first time, launching the Virtual Business Challenge. 48 Dutch and Ghanaian alumni of previous editions worked online in mixed teams and generated ideas for Covid-19 related business opportunities for 2 entrepreneurs in Ghana: Health Direct Global and Vonvic. The teams came up with solutions which the entrepreneurs could use right away. Victorine Vondee from Vonvic ‘’The teams came up with so many elements to work with. This encouraged me to look more into possible partners for collaboration’’. And Kelvin Ashie, Founder of Health Direct Global “It’s a great initiative because it provided us with a unique outside perspective. It was an alternative channel for us through which we received many ideas and the majority of the ideas were very useful”. More on the outcomes of the 2020 edition can be read at the news section.
The fifth edition of the NBC was organized in the summer of 2018. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Delphy, Friss, Jolinaiko, MDF West Africa en Van den Bosch. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra to an independent jury of experts. One of the Jolinaiko teams won this edition with a very feasible, innovative and realistic eco solution that helps reducing the environmental footprint of Jolinaiko Eco Tours. More on the final of 2018 can be read here. This was already the fifth edition of the New Business Challenge and in 2019 there will be a sixth!
The third edition of the NBC was organized in the summer of 2016. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Tony’s Chocolonely/WAKAWAKA, Koudijs Animal Nutrition, Maxim Nyansa IT Solutions, Safi Sana and Landmapp. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. The Safi Sana team ETS (Education Through Sanitation) won this edition, by presenting their idea to stimulate toilet use. The nine solutions of the other teams were well received by the participating companies and have increased their business. Several participants continue to work on the solution with the company and several did an internship. The community is still active and vibrant and the participants meet see each other at network events and workshops. A short description of all solutions can be read in the news item Final 2016.