Edition 2017

The fourth edition of the NBC was organized in the summer of 2017. 20 Dutch and 20 Ghanaian students worked in mixed teams on the business cases of Cargill, People’s Pension Trust, Closing The Loop, Nile Dutch and Delft Imaging Systems. The teams worked online and went on a study trip of 10 days to The Netherlands in July and on a study trip to Ghana in August. All teams presented their solutions at the Dutch Embassy in Accra t an independent jury of experts. One of the Cargill teams won this edition by presenting their twofold idea. It concerned the development of a GPS based application interface that can be displayed on mobile devices. This modern technology fits the company’s USP and will create enhanced visibility of the planning and execution of LBC’s operations. Alternatively, they seek to increase the volume of cocoa in the mid and long-term so as to simultaneously improve farmer’s livelihoods and Cargill’s revenues. More on the final of 2017 can be read here. This was already the fourth edition of the New Business Challenge and all the editions had a great impact on both the participating companies and students. Read everything on how it impacts them.