In 2014 the NBC was developed by SustainableMotion, commissioned by the Dutch government, to get young talent involved in international business and to help companies to invest in Ghana-
The first edition of the NBC was organized in the summer of 2014. 18 Dutch and 18 Ghanaian students worked in mixed teams on the business cases of Philips, Dijkstaal and Deltares. The teams worked online and went on a study trip of 10 days to Ghana in July. All teams presented their solutions at the Dutch Embassy in Accra to the Dutch Ambassador and an independent jury of experts. Team Philips 1 was announced as the winning team. The team proposed a business model that consists of the recycling of the old lamps into new raw materials and gain profit, using local enterprises. Philips is now running a pilot project to implement the solution. All other companies indicated that the solutions that they have received from the teams were very innovative and helped them doing new business in Ghana. A short description of all solutions can be read in the news item Final 2014.